Our Story
🌱 we are an indian conscious kidswear label
We started érde with a heartfelt promise — to create clothing for children that feels as good on the skin as it does in the soul.
Born from a mother’s love 🤍 and a deep respect for the planet 🌍, our vision has always been clear: to make timeless pieces that cherish childhood 👧🏻, honour craftsmanship ✨, and tread gently on the earth.
📖 our story
gifting a conscious childhood, one piece at a time
érde was born in Delhi, but it lives in every mother’s heart — those quiet moments of care 💫, of dressing your child with intention, of choosing clothing that reflects your values.
With a foundation rooted in mindful design 🧵 and small-batch production, we create thoughtful garments using natural fabrics 🍃 and rescued materials. Every thread tells a story — of soft mornings ☀️, slow growing-up years, and the beauty of hand-touched imperfection.
🌸 inspirations
a celebration of innocence, nature and nostalgia
We’re endlessly inspired by sunlit gardens 🌼, pressed flowers 🌸, vintage embroidery 🪡, and the gentle chaos of childhood.
Our collections draw from memories of heirloom pieces, handmade keepsakes 🎀, and the art of passing down love through fabric.
Designed with care in India and brought to life by skilled local artisans 🧶, each érde piece is a tribute — to femininity, to family, to future generations.
💬
“As a mother, I wanted to offer more than just pretty clothing — I wanted to offer peace of mind.
érde is my way of gifting the world garments that are gentle, intentional, and filled with meaning.”
— Deikksha Mishra, Founder & Mama Behind érde
✨ érde — Made Consciously
Homegrown. Nature-inspired. Crafted with Care.
For little humans and a big, beautiful tomorrow.
From the Erde, For the Little Ones
🔖 100% Natural Fabrics
Only cotton. Breathable, gentle on delicate skin, and kind to the planet they’ll grow up in.
🧵 Handcrafted in India
Each piece is made slowly and lovingly by skilled artisans — preserving tradition, embracing care.
📦 Small Batches, Big Heart
We produce in small runs to reduce waste and honour the craft — for people and planet alike.
🌿 Plant-Based Packaging
Wrapped with thought — every order comes in compostable, earth-friendly, plant-based packaging.
🤍 Mama-Founded, Mama-Backed
érde began with a mother’s promise — and remains grounded in empathy, honesty, and love.
🔄 Made to Last, Meant to Share
Durable, timeless designs that grow with your child — and are meant to be handed down with love.
