Materials & Care
Made to be loved, made to last

Taking Care,
the Erde Way

Natural fabrics, chosen with intention — and cared for just as gently as they were made.

Every Erde piece is made from natural cotton — chosen for India’s climate and a child’s delicate skin, and finished by hand in many beautiful ways. A little care keeps each one soft, lovely and ready to be handed down.

Erde pure cotton frock for girls
The Fabric

Pure Cotton

Soft, breathable and gentle on delicate skin — our cotton is chosen for the way it feels against a child at the end of a long, playful day. It only grows lovelier with every wash.

How to careMachine wash at 30°C on a delicate cycle, low spin. Dry flat in the shade. Low-heat iron if needed. Avoid bleach.
Erde cotton denim dress for girls
The Fabric

Cotton Denim

We love denim for its durability, comfort and timeless charm — reimagined soft enough for little ones, and built to be worn, washed and loved again and again.

How to careMachine wash at 30°C on a gentle cycle, low spin. Lay flat to dry naturally. Iron on the lowest setting if needed. Wash darks separately.
Erde seersucker gingham cotton dress
The Fabric

Seersucker & Gingham Cotton

Lightweight, crinkled and naturally textured — seersucker and gingham cottons stay cool against the skin and keep their charm with barely any fuss.

How to careWash at 30°C on a gentle cycle, low spin. Dry flat in the shade. Skip the iron — the crinkled texture is meant to stay.
Erde hand-embroidered childrenswear detail
The Detail

Hand Embroidery

Wildflowers, vines and tiny blooms — embroidery that belongs to no machine. Each thread is placed by hand, so it deserves a gentler wash.

How to careTurn inside-out and wash at 30°C on a gentle cycle to protect the stitches. Dry flat in shade. Iron on the reverse, avoiding the embroidered areas.
Erde hand-smocked cotton top
The Detail

Hand-Smocked Cotton

Rows of hand-smocking give our bodices their gentle stretch and heirloom feel. A little extra kindness keeps the shirring soft and springy.

How to careWash at 30°C on a gentle cycle — do not wring. Reshape while damp and dry flat to keep the smocking’s stretch. Low-heat iron around the smocked panels only.

Care Essentials

A few gentle habits to keep every piece looking its best.

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Wash at 30°CCool water protects colour & fibres
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Gentle CycleDelicate setting, low spin
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Dry Flat in ShadeKeeps the shape, avoids fading
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Low-Heat IronSmooths gently when needed
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No BleachGentle, plant-based detergents only
With love, the Erde way

Cared for, and handed down

Treated kindly, every Erde piece is made to outlast a season — and become a memory worth keeping.

The Erde Promise